Designing Persuasive UXFrom a certain perspective, it can be argued that interaction design is all about persuading people to attain a certain goal. Persuading…Nov 22, 2020Nov 22, 2020
Published inProduct Thinking GaragePost-Pandemic Consumer Behaviour and its challengesA Brief RundownAug 7, 2020Aug 7, 2020
Empathetic Branding: How Words MatterEmpathy and branding are two entangled parts. While one helps in understanding the customers, the other helps the customers to relate…Aug 28, 2019Aug 28, 2019
Building Products Vs Building User ExperienceQuality in a product or service is not what the supplier puts in. it is what the customer gets out and is willing to pay for. A product is…May 23, 2019May 23, 2019
Published inProduct Thinking GarageThe Blue psychology“Blue is the closest color to the truth”Apr 11, 2019Apr 11, 2019
Published inProduct Thinking GarageHow Story Telling is going to change the face of Morden Day User Experience?After nourishment, shelter and companionship, stories are the thing we need most in the world.”Apr 5, 2019Apr 5, 2019
How Story Telling is going to change the face of Morden Day User Experience?After nourishment, shelter and companionship, stories are the thing we need most in the world.”Apr 4, 2019Apr 4, 2019
6 Golden Rules to Enhance Creative ThinkingA few years ago, on the verge of embarking on the journey as a designer, I was asked a very straight question. What can I bring to the…Dec 10, 2018Dec 10, 2018
Design DecisionsHow many times have you stumbled upon something in a broad hallway because you were not able to notice it? How often have you searched for…Oct 22, 2018Oct 22, 2018