Pravat RanjanDesigning Persuasive UXFrom a certain perspective, it can be argued that interaction design is all about persuading people to attain a certain goal. Persuading…6 min read·Nov 22, 2020----
Pravat RanjaninProduct Thinking GaragePost-Pandemic Consumer Behaviour and its challengesA Brief Rundown4 min read·Aug 7, 2020----
Pravat RanjanEmpathetic Branding: How Words MatterEmpathy and branding are two entangled parts. While one helps in understanding the customers, the other helps the customers to relate…5 min read·Aug 28, 2019----
Pravat RanjanBuilding Products Vs Building User ExperienceQuality in a product or service is not what the supplier puts in. it is what the customer gets out and is willing to pay for. A product is…4 min read·May 23, 2019----
Pravat RanjaninProduct Thinking GarageThe Blue psychology“Blue is the closest color to the truth”4 min read·Apr 11, 2019----
Pravat RanjaninProduct Thinking GarageHow Story Telling is going to change the face of Morden Day User Experience?After nourishment, shelter and companionship, stories are the thing we need most in the world.”7 min read·Apr 5, 2019----
Pravat RanjanHow Story Telling is going to change the face of Morden Day User Experience?After nourishment, shelter and companionship, stories are the thing we need most in the world.”7 min read·Apr 4, 2019----
Pravat Ranjan6 Golden Rules to Enhance Creative ThinkingA few years ago, on the verge of embarking on the journey as a designer, I was asked a very straight question. What can I bring to the…5 min read·Dec 10, 2018----
Pravat RanjanDesign DecisionsHow many times have you stumbled upon something in a broad hallway because you were not able to notice it? How often have you searched for…5 min read·Oct 22, 2018----