Pravat Ranjan – Medium

Pravat Ranjan

Designing Persuasive UX

From a certain perspective, it can be argued that interaction design is all about persuading people to attain a certain goal. Persuading…

6 min readNov 22, 2020

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Designing Persuasive UX

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Pravat Ranjan
in
Product Thinking Garage

Post-Pandemic Consumer Behaviour and its challenges

A Brief Rundown

4 min readAug 7, 2020

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Post-Pandemic Consumer Behaviour and its challenges

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Pravat Ranjan

Empathetic Branding: How Words Matter

Empathy and branding are two entangled parts. While one helps in understanding the customers, the other helps the customers to relate…

5 min readAug 28, 2019

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Empathetic Branding: How Words Matter

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Pravat Ranjan

Building Products Vs Building User Experience

Quality in a product or service is not what the supplier puts in. it is what the customer gets out and is willing to pay for. A product is…

4 min readMay 23, 2019

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Building Products Vs Building User Experience

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Pravat Ranjan
in
Product Thinking Garage

The Blue psychology

“Blue is the closest color to the truth”

4 min readApr 11, 2019

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The Blue psychology

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Pravat Ranjan
in
Product Thinking Garage

How Story Telling is going to change the face of Morden Day User Experience?

After nourishment, shelter and companionship, stories are the thing we need most in the world.”

7 min readApr 5, 2019

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How Story Telling is going to change the face of Morden Day User Experience?

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Pravat Ranjan

How Story Telling is going to change the face of Morden Day User Experience?

After nourishment, shelter and companionship, stories are the thing we need most in the world.”

7 min readApr 4, 2019

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How Story Telling is going to change the face of Morden Day User Experience?

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Pravat Ranjan

6 Golden Rules to Enhance Creative Thinking

A few years ago, on the verge of embarking on the journey as a designer, I was asked a very straight question. What can I bring to the…

5 min readDec 10, 2018

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6 Golden Rules to Enhance Creative Thinking

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Pravat Ranjan
in
Product Thinking Garage

Design Decisions

A broad view

5 min readOct 22, 2018

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Design Decisions

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Pravat Ranjan

Design Decisions

How many times have you stumbled upon something in a broad hallway because you were not able to notice it? How often have you searched for…

5 min readOct 22, 2018

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Design Decisions

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Pravat Ranjan

Pravat Ranjan

A Product Designer .The idea of creating something effortlessly usable fascinates me! I write about design, motivational shit and life stuff 💡

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